Oyindamola Adeoluwa always wanted to have her own business, but she wasn’t quite sure what that business would be. It took an accidental conversation with a fellow corps member at the Abuja orientation camp of National Youth Service Corps (NYSC) in 2013 for her to decide. “I met someone in my Abuja NYSC camp very randomly and we developed a friendship,” Oyindamola recalled. “She told me that she had been baking cakes casually for a while and I talked her into making a business out of it with me being the business manager. We carried on in a partnership for just under a year before we went our separate ways and I continued in the business.” She is a First Class graduate of Medical Biochemistry from the University of Leicester, United Kingdom. Her parents wanted her to pursue a career in the medical field, thus it was no surprise that her decision to go into confectionaries was met with some resistance from family and friends. She explained how they received the news of her going into baking: “I had always maintained good grades; I have a first class honours degree in Medical Biochemistry so everybody expected me to go on to study medicine or at least pursue a career in the medical field. But I was absolutely uninterested; I wanted to run a business. I admire the medical profession and all it entails but it’s just not my calling. So yeah, friends and family were not initially thrilled and probably thought and hoped cakes would be a short-term dalliance.”
Oyindamola’s father was particularly bent on securing a medical-related placement for her during her youth service. However, fate had other plans. When the medical placement was not forthcoming, she happily switched her Place of Primary Assignment to an events company. She went on to work there for almost two years, post-NYSC, and was able to run her confectionary business along with the job. She registered Decadent Treats as a Private Limited Liability Company in May 2016 and it was the same family and friends who helped her to secure her early clients. “NYSC was my first time in Abuja so I didn’t really know anybody. A colleague at the events company introduced my cakes to her circle of friends and then there were more referrals. Other friends and family also helped in word-of-mouth marketing.” Because she didn’t plan on being a baker from the onset, it was difficult to initially decide if it was what she wanted to do when she started in 2013. However, it neither took long nor much convincing for Oyindamola to metaphorically see the writing on the wall. She recalled how. “I would work at my day job all day and then have to bake and decorate cakes till late in the night. And in the beginning, we were baking in my partner’s kitchen in Asokoro. I would finish work in Wuse II, drive to Asokoro to bake and then back home to Gwarinpa in the wee hours of the morning. It was mental but it was also my moment of truth.” These days, Decadent Treats has three full-time staff, a part-time accountant and various contract staff. With a “handsome” turnover, we asked Oyindamola what she does differently to stand her out in the crowded confectionary business.
In the beginning, we were baking in my partner’s kitchen in Asokoro. I would finish work in Wuse II, drive to Asokoro to bake and then back home to Gwarinpa in the wee hours of the morning. It was mental but it was also my moment of truth.