Listening To Clients Is The Secret Of My Business Success - Makeup Artist

An entrepreneur shares a story of how listening to her clients has proved to be her most valuable asset

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Are you an entrepreneur or an aspiring one and between the ages of 18 and 40 and with post-secondary education?

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Online forum for budding entrepreneurs to network with successful entrepreneurs and industry experts

Bi-weekly entrepreneurship publications in the print and online media

What we do

Educating young Nigerian entrepreneurs to spur business growth and enhance job creation

Meet the Expert

YouWiN! Connect provides a forum for young Nigerian entrepreneurs to nuture their ideas and network with industry experts

The Academy

At The Academy, learn about the current trends in the entrepreneurial space

Experience YouWiN! Connect

YouWiN! Connect is a multimedia programme of the Federal Ministry of Finance. The programme aims to promote entrepreneurship, job creation and wealth via enterprise education for young Nigerians. Nigerian entrepreneurs will enhance their productivity through relevant SME development tools.

Olayinka Aina, MD Uptown Auto

Olayinka spotted a gap in the market and jumped on an opportunity to render a high-quality, computerized auto solution options for people on the go.

Through the help of the YouWiN! grant, He acquired cutting edge technology machines which have given his business a name in aspects of computerized wheel alignment and balancing, engine tune-ups, body repairs, routine computerized fault diagnostics among others.

"Look Within. I always believe you have enough to start from where you are."

Tara Fela-Durotoye, Founder, House of Tara

Customer Relationship Management: Concept, Strategy, Tools

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy.

This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.

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